February 2025: Battlefield Studios and BF Labs Launch
February 2025 marked the official start of Battlefield 6's public journey. On February 3rd, EA announced Battlefield Studios — the new dedicated development label — and launched Battlefield Labs , an invite-only pre-alpha testing programme. The announcement drew 2.82 million views, 20,142 likes, and 3,391 retweets — the most engaged Battlefield social post in years.
February 2 — The Teaser
The month opened with a single image post: a Battlefield soldier silhouette, no copy beyond a link. It drew 4 million views and 21,000 likes within 24 hours, confirming the community was watching closely for any sign of what was next.
February 3 — Battlefield Studios + BF Labs Announced
Battlefield Studios was introduced as EA's new dedicated franchise label, with multiple development teams working under one roof. Simultaneously, Battlefield Labs launched as a community testing programme — inviting players into a pre-alpha environment to help shape the next game.
The announcement hit 2.82 million views, 20,142 likes, and 3,391 retweets . For a community that had watched BF2042 struggle, the message landed like a reset: the team was listening, and they were ready to show their work early.